challenge

Due to the increasing battle for shelf space and commodity-like nature of the category, creamer brands are racing to innovate beyond simple flavor extensions to more meaningful innovations to help them grow. 


Solution

Summitry’s solution was to create an Innovation platform based on the HONEYCOMB℠ Behavioral Competitive Structure to understand how and where Coffee-mate® competed.


Results

Summitry's work was incorporated into strategic/ marketing plans and Nestle's Natural Bliss® creamer reported 50% organic growth in the first half of 2016.