challenge

How do you know if you have a successful brand like the Mustang or a disaster like the Edsel? The problem of designing any vehicle has baffled Ford and other auto manufacturers since their inception.


Solution

EUREKA Iā„  tested over 1 billion product/ feature combinations across all models/ types of Ford's Brand Portfolio and identified "optimal" attributes for the F-150 truck.


Results

Our work was highly respected by senior-level management for a number of years and served as a catalyst in re-engineering their businesses. 

Summitry brought new tools, techniques and innovative thinking process to optimally manage our portfolio of vehicle brands
— Mr. Art Redmond, Director of Global Consumer Insights; Ford Motor Company