Levi's Strauss & Co. have iconic brands ingrained in American folklore, but fell behind the competition. They went from $7.1 Billion Revenue in 1996 to $4.1 Billion in 2001 - losing almost half their business. With brands struggling to retain shelf space and younger shoppers defecting to other denim brands, Levi's was looking for a way to better manage their portfolio and innovate new products - especially in their women's line.
Our HONEYCOMB℠ software provided a blueprint for the entire U.S. apparel market - prioritizing market sizing opportunities and innovation/ renovation spaces for the entire Levi's brand portfolio. More specifically, we focused on strategies in the Tops + Women's segments - quantifying the level of brand synergy that existed and measured cross-promotion opportunities across all segments (Tops, Bottoms, Women's, Outerwear).