4 Emerging Markets (Russia, China, South Africa, Saudi Arabia)
Senior executives were interested in creating a Snacking Framework to use as a strategic platform for core brand management and identification of new product innovations in 4 emerging markets.
We created analytics-driven Snacking Structure Maps in each country to serve as a strategic planning tool and to identify new product introductions. We assessed and quantified opportunities, identifying key brands to leverage.
Mondelez has seen YOY organic growth in the Emerging Markets since the work was completed. They have reinvested strongly in their "Power Brands" globally (which represent 70% of their $26 Billion revenue) while introducing health-driven new product launches such as belVita, Vea and Good Thins. Of which, belVita has surpassed over $600 Million revenue globally.