challenge

 How do you identify new opportunities for an iconic brand to compete more effectively? 


Solution

Summitry created a Behavioral Competitive Structure for the  “The World of Food"  to serve as an Innovation Blueprint for the Philadelphia Cream Cheese® portfolio and identify new opportunities to attack.


Results

Former CEO, Betsy Holden,  have specifically recognized the extra-ordinary contributions made by Summitry to Kraft Foods and the Philadelphia Cream Cheese® Portfolio.

I continue to be very impressed by you and appreciate your insights and extra efforts to make timeliness.
— Ms. Betsy Holden, CEO; Kraft Foods