AI New Product Forecasting Software

SAMPLE OUTPUT - FOOD COMPANY (YR 3)

Summitry Global has released an AI New Product Forecasting Tool that is highly-predictive and is currently being utilized by our clients to arrest new product failure rates.

  • High-Powered Mathematical/ AI Models That Are Automated, Predictive, Fast and Affordable

  • Superior consumer-driven approaches and methodology that provides more value-added outputs to make informed go/ no-go decisions

  • Proven track record of identifying $100 Million breakthrough new products across multiple industries.

  • Eliminating free-flowing ideation/ innovation and implementing Al new product optimization tools to identify which innovation space to focus on.

  • Identifying what is the minimum levels of advertising spending needed to reach maximum potential, what is my project market share and what are the correct price points.


The Current State of Innovation

The Current State of Innovation

The hot "buzz" in the research industry is innovation.  Companies are vying for marketplace/ consumer intelligence that will yield them the next breakthrough idea. IRI's New Product Pacesetters Report identifies that approximately all new products launched in 2016 attained ONLY $11.6 Million (median yr 1 sales) for Food & Beverage brands and $17.6 Million for Non-Food brands.  That is SIGNIFICANTLY LESS than the $100 million critical benchmark for measuring the success of new products.

White Spaces. Black Holes.

White Spaces. Black Holes.

The landscape for growth strategy exploration is analogous to a Chessboard that is filled with White Spaces and Black Holes.

Every marketer is constantly faced with the challenge of finding the right growth strategies for his/her product portfolio, in the ever-more complex environment. Information is abundant, yet often conflicting. While in search for the White Space for growth, often you fall in a Black Hole. 

The Demise of Burger Chef: What Mad Men Didn't Reveal

The Demise of Burger Chef: What Mad Men Didn't Reveal

Have you ever heard of Burger Chef? If you are under the age of 40, then probably not. Burger Chef was considered to be one of the most innovative fast-food restaurant chains that challenged McDonald's back in the 1960's.  What caused Burger Chef's demise?

What is Product Portfolio Optimization?

What is Product Portfolio Optimization?

Product portfolio optimization is a strategic blueprint that is consumer-driven with practical applications and reflects marketplace realities.  It is driven by high-powered analytics similar to what you find in the financial sector, yet we overlay the strategic thought-leadership of management consultants - at a significant lower cost mind you!